Hospitality templates for a Professional Email Signature in Gmail

Do you get many cancellations? Marketing people have a theory for why shoppers return goods and cancel transactions, it’s called ‘Post-purchase dissonance’ and a couple of the causes are relevant to holiday let booking cancellations:

1. Bookers can keep searching to validate their choice and find something they prefer.

2. Some bookers have concerns they overspent and find a better deal.

3. Fellow guests can be critical if not consulted about the booking.

So how can you avoid cancellations caused by PPD? It’s challenging! Post-purchase dissonance is often rooted in doubt and uncertainty. One of the best ways to prevent these feelings is to reassure guests about their booking by immediately sending a confirmation email. Sending ‘branded’ confirmation emails can reassure customers that they’ve made a good decision.

There are three templates with this packaging; booking confirmation, on arrival and on departure.  The latter templates suggests including a link to make sure you get more reviews.

The pre-recorded tutorial includes a step by step guide to show you how to add this template into your GMAIL email signature.