Hospitality Essentials - Marketing Action Plan

Generate more bookings with this bespoke marketing plan.

To market your holiday cottage effectively, it's advisable to focus on a multi-pronged approach, including online presence, local partnerships, and guest experience, with a strong emphasis on SEO and social media.

This marketing plan is based on a proven strategy that works. It will be specific to your cottage and location. Most marketing plans cost around 10% of a company's annual revenue, but we're offering this at an incredible introductory price for a short time to make it accessible to small businesses.  

This is what the marketing plan covers:

1. Online Presence - Recommendations for an affordable user-friendly website and the best platforms to list your cottage with.
2. Advertising - Where else to advertise to make a difference for your cottage.
3. Social Media – how to advertise on social media  and what to focus on.
4. Guest Experience - How to make sure your guests want to come back.
5. SEO - Optimization tips to improve search engine rankings and traffic.
6. Special offers - Promotions that work best; late deals, early bird offers or loyalty programs and how and when to use them.
7. Offline Marketing – tools that work best on paper; business cards, brochures and magazine ads.
8. Local partnerships - we will recommend local businesses for you to collaborate with.

This is a great package for any small business wanting to increase bookings and improve the profitability of those bookings. If you are frustrated with the cost and poor exposure from your current agent then it's time to take action. This is a 'how to' guide for taking the reins and making your direct bookings journey as successful as you want it to be.